What Are the Best Image SEO Practices

What Are the Best Image SEO Practices

What Are the Best Image SEO Practices?

Do you understand how Image SEO works? This blog will teach you about some of the best Image SEO practices. But first, let’s discuss what is Image SEO.

What is Image SEO?

Image SEO is the practice of optimizing your images for search engines by using thoughtful alternative text, appropriate captions, file names, formats, file sizes, proper file dimensions, etc. Image SEO can make your content easier for search engine crawlers to understand, giving it an SEO boost on both search and image results pages and making your site more discoverable.

Best Image SEO Practices

Some of the Best Image SEO practices are as follows -

Use Alt Tag

The Alt tag is most likely the most important aspect of image optimization. If the image cannot be displayed or is taking too long to load, the text in the alt tag is displayed in its place.
The use of alt text enhances the user experience. Alt text can describe an image to a visually impaired reader and can also help if a reader's device cannot load or display the image correctly.
The majority of the major search engines are text-based, which means they cannot read images or videos. To search engines, the location of your images appears as an empty space. These empty spaces are harmful to your overall SEO. The alt tag not only informs search engines that an image has been placed here, but it also informs them about the topic of your image. You should keep your alt tags short but descriptive.

Compress your images

Compressing images is important because it makes your web pages load faster, which improves user experience and boosts your website's search engine rankings.
Try Freeimtools's Image Compressor to compress your images for free without sacrificing image quality.

Use original images

Google values original content, so if you want your images to appear on image results pages, you must use original, unique images.

Give your images a proper name

Because your file name influences how easily search engine crawlers interpret your image, it's a good idea to rename it before uploading it to your website.
You should try using relevant keywords to describe what's in the image. This will also help to ensure that your image appears on the image search results page, increasing traffic to your site.

Try using Responsive images

Responsive images are essential for ensuring that your images are visible to your readers on any device. Nowadays, optimizing your pages for mobile is critical for both search engine rankings and user experience.   If your images aren't responsive, the page won't look as clean on mobile as it does on desktop, which hurts SEO and your reader's perception of your brand.

Use a web-friendly image file format

While virtually all image formats are supported by browsers and user devices, you should use the correct image formats for usability and SEO. This is because using the incorrect format can cause your images to be too large, slowing down your website. You can use Freeimgtools’s Free Image Converter to convert your images into different file formats.  

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