How Does Image Optimization Help in SEO?

How To Optimize Images for Web and Performance 2023
Do you know how does Image Optimization help in SEO? If not, then don't worry because this blog will go over everything there is to know about image optimization and its role in SEO.   Did you know that you could be losing traffic, user engagement, and sales if you don't optimize your images properly? Google considers over 200 factors when deciding which website to rank for a specific search query. Having well-optimized images can help you stand out from other sites that don’t optimize their images.   In this blog, we will cover everything about Image Optimization and how it helps in SEO. But, let's first discuss what Image Optimization actually is.  

What is Image Optimization?

  Image optimization is the process of reducing the file size of your images as much as possible while maintaining quality, in order to keep your page loading time as low as possible.   It is a process that involves creating and delivering high-quality images in the appropriate format, size, and resolution in order to increase user engagement. It also involves correctly labeling images with metadata so that search engine crawlers can read them and understand the context of the page.   Image optimization can also help with search engine optimization (SEO), as search engines consider page load speed when ranking sites. As a result, there is a significant reduction in load, an improved user experience, and increased site visibility.   You can use an online tool such as Freeimgtools to optimize your images for the web.  

Why is Image Optimization Necessary?


Is Image Optimization Really Necessary and How Does Image Optimization Help in SEO? You will find the answers to these questions when you read the following points -          

How to Optimize Your Images for the Web?

  You now understand How Does Image Optimization Help in SEO. All you need to know is How should you Optimize Your Images for the Web.  

Resize your images

  Images with higher resolution and larger dimensions significantly slow down page load times. While they are appropriate for printed materials, they should be scaled down and sized for the web. You can use an online resizing tool such as Freeimgtools to resize your images.  

Choose the appropriate image format

  PNG, GIF, and JPEG each have their advantages.         You can also use WebP Image Format, which was created to replace JPEG, PNG, and GIF file formats. While remaining smaller in size, this image format can handle more features than other file formats.   If you want to convert your images online, then you can use Freeimgtools’s Image Converter, which allows you to easily convert your images from one format to another.  

Compress your images

You can optimize your images by compressing them using a tool. Image Compression is a technique for reducing the size of an image file while maintaining its quality. Bulk Image Compressor is a tool provided by Freeimgtools that allows you to compress images in bulk as well.  

Add Alt Text to your images

  Viewers may understand the image, but search engine spiders require more information. Search engines cannot accurately index your image content without alternative text.   When an image doesn't load, search engines can read the alternative text to determine the page's ranking. That's why you should write a more detailed alt text than the file name.

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